6 December 2016

The Online Shopper’s Saga: In Search of a Secure Payment Solution

Retail and consumer behaviour is in the spotlight more than ever with the popularity of online shopping being big business! Having a secure payment solution for an e-commerce website is essential for ensuring customers are confident whilst shopping online and will help keep them coming back, especially when a seamless customer journey is involved. 
Part of having a seamless customer journey is the payment process when it comes to the online checkout. Shopping cart abandonment is a hot topic in many business discussions, with most abandoned shopping occurring due to concerns about payment security or the payment process being too complicated.

29 November 2016

IoT in Retail

Investment in IoT in Retail is expected to reach $2.5 billion by 2020, according to Juniper Research. IoT is rapidly reshaping the whole retail industry and its ecosystem. It is, therefore, essential that retailers and their partners understand how to take advantage of IoT technologies. 

Never before have retailers had such a tremendous opportunity to engage and delight their customers. The retailer’s competitive advantage, growth, and ultimate survival now relies on how the internet of things is and will be used to best serve customers.

I attended the IoT in Retail event, hosted by ERP News. Along with some fantastic speakers, I was also given the opportunity to interview Top Thought Leaders during the event, Erik Staaf, Managing Director, IOT-as-a-Service.com and Darko Atijas, Vice President EMEA, Temando. Check out the videos here.

The best "Thanks for the Follow" I've ever received on Twitter

What do you do when someone followers you on Twitter, do you instantly follow them back, have you set up an automated response, or do you send them a personalised messaging saying thanks? I try where I can to follow everyone back, (apologies if I've missed you), and sometimes I send a personalised message to say thanks. But as of today, I might change my ways, all thanks to Ed Davis.  

I followed a couple of people of interest, usually I receive a couple of automated responses back, which is fine, I don't mind them at all, some of them are really quite good, but today, I was tweeted probably the coolest 'Thanks for the Follow" I've ever received, it was super friendly and tailored directly to me.

25 November 2016

The Head Shot Guy! #Linkedin

A few days ago I went Integrated Live, a super cool event focused on Digital Marketing, social media, and all the bits in between. I attend every year, and this year didn't disappoint. There were two highlights for me, and one of them was simply called 'The Headshot Guy' - and yep you guessed it, they focus on headshots only, and they do it extremely well. 

I'm always talking about the importance of getting your Linkedin Profile photograph right, and these guys were talking my language. So I got in the Que and waited my turn to get a professional snap, well it would be rude not to!

24 November 2016

7 Things Wildly Successful People Do Before 7:30 a.m V Working Mum Reality

Yesterday I read an article published on Forbes called 7 Things Wildly Successful People Do Before 7:30 a.m, it was a good read, and had some interesting points. I consider myself a Wildly Successful person, I'm a wife, mother of three young children and a Digital Marketing Consultant and would love my morning routine to include "Practicing Mindfulness". But that ain't gonna happen!  

According to the article, "Successful people come from all walks of life, yet they all have one thing in common: where others see impenetrable barriers, they see challenges to embrace and obstacles to overcome.
Absolutely, totally agree with this comment, although challenges and obstacles come in different shapes and sizes. Mine, navigating lego bricks on the floor, convincing a 2 1/2 year to wear clothes and making sure my 5 year old has completed his homework all before I start work.

5 October 2016

Five awesome resumes

Resumes, blah, they can be so boring; a standard word document, bullet points, and the dreaded times new roman font. 
Then there are the other factors, should I keep it to one page? Do I put a summary? Do I include personal interests and volunteering jobs? What about a photograph or personal references? 

36 Days of Type to design

Have you heard of 36 Days of Type to design?  A cool project which challenges illustrators, designers, and graphic artists to design individual letters and numbers each day over a 36 day period. 
The results, a huge selection of awesome numbers and fonts, which have now be turned into a super cool font generator, which randomly generates different fonts.

It's really simple to use, all you do is type in a phrase and super cool individual fonts and/or numbers are generated. Hover over each font and it will give you the name of the designer or if you want to change the design, click to switch and another design is randomly generated. 

To find out more about the individual designers, click on their profile name and you'll be magically transported through the internet to Instagram where you can share the love.